When Apple Computer Company Introduced the IPhone-A Combination Phone,MP3 Player,and

Multiple Choice

When Apple Computer Company introduced the iPhone-a combination phone,MP3 player,and Internet access device-in 2007,it was priced at $499,considerably higher than either the iPod or competing cell phones.Hoping to attract innovators and early adopters,Apple was most likely pursuing a __________ pricing strategy.

A) market penetration
B) slotting allowance
C) price fixing
D) reference price
E) price skimming