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    M Marketing Study Set 2
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    Exam 13: Services: the Intangible Product
  5. Question
    A __________ Gap Is the Difference Between the Firm's Service
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A __________ Gap Is the Difference Between the Firm's Service

Question 141

Question 141

Multiple Choice

A __________ gap is the difference between the firm's service standards and the service it provides to customers.


A) seniority
B) knowledge
C) standards
D) delivery
E) communication

Correct Answer:

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