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    M Marketing Study Set 2
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    Exam 13: Services: the Intangible Product
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    Which of the Following Is Not One of the Five
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Which of the Following Is Not One of the Five

Question 12

Question 12

Multiple Choice

Which of the following is not one of the five dimensions used by consumers to determine overall service quality?


A) assurance
B) reliability
C) acceptability
D) responsiveness
E) empathy

Correct Answer:

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