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    M Marketing Study Set 2
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    Exam 9: Segmentation, Targeting, and Positioning
  5. Question
    When Firms Target Several Market Segments with a Different Offering
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When Firms Target Several Market Segments with a Different Offering

Question 6

Question 6

Multiple Choice

When firms target several market segments with a different offering for each segment it is using which targeting strategy?


A) differentiated
B) mass marketing
C) undifferentiated
D) concentrated
E) micromarketing

Correct Answer:

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