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    Global Business Today Study Set 5
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    Exam 7: Foreign Direct Investment
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    Although It Normally Involves Much Longer-Term Commitments,franchising Is Essentially the Service
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Although It Normally Involves Much Longer-Term Commitments,franchising Is Essentially the Service

Question 142

Question 142

Multiple Choice

Although it normally involves much longer-term commitments,franchising is essentially the service industry version of:


A) exporting.
B) licensing.
C) foreign direct investment.
D) greenfield investment.

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