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    Marketing Study Set 9
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    Exam 12: Personal Selling
  5. Question
    Identifying Which Potential Customers Within the Firm's Target Market Have
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Identifying Which Potential Customers Within the Firm's Target Market Have

Question 47

Question 47

Short Answer

Identifying which potential customers within the firm's target market have not only a desire for the product,but also the authority to purchase it and the resources to pay for it is a process called _______.

Correct Answer:

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