Read the Following Statements to Select the Choice That Is

Multiple Choice

Read the following statements to select the choice that is not true of market segmentation.

A) Market segmentation helps firms design specific marketing strategies for the characteristics of specific segments.
B) Market segmentation identifies which products will be profitable and which ones are not worth pursuing.
C) Market segmentation results in identifying the relatively homogenous groups of consumers to which a firm can market its products.
D) Market segmentation helps firms decide how to allocate their marketing resources in a way that maximizes profit.
E) Market segmentation helps firms define the needs and wants of the customers who are most interested in buying the firm's products.