Idea Generation Is the Stage in the New-Product Development Process

Multiple Choice

Idea generation is the stage in the new-product development process in which

A) a collection of product concepts is generated for determining potentially viable new products.
B) it is determined if the idea fits into the company's marketing strategy and should be developed.
C) ideas are test-marketed with consumers to determine if they should be developed further.
D) prototypes are developed to test new product ideas.
E) the company determines the direction it will take in developing new products.