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    Marketing Study Set 9
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    Exam 6: Product Development
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    Which of the Following Factors Most Likely Drives the Decision
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Which of the Following Factors Most Likely Drives the Decision

Question 119

Question 119

Multiple Choice

Which of the following factors most likely drives the decision to use a concurrent approach in the development of high-tech products?


A) cost
B) risk
C) control
D) speed
E) complexity

Correct Answer:

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