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When Categorizing Risk in New-Product Development,the Highest Level of Risk

Question 3

Multiple Choice

When categorizing risk in new-product development,the highest level of risk occurs when


A) competitors copy products and sell them at a lower price.
B) supplier cost savings are not achieved.
C) the product takes sales away from existing products.
D) the product fails to generate sales.
E) inadequate supply of materials delays production.

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