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    Marketing Study Set 9
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    Exam 4: Consumer Behavior
  5. Question
    The Tendency to Interpret Information in a Way That Fits
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The Tendency to Interpret Information in a Way That Fits

Question 123

Question 123

Multiple Choice

The tendency to interpret information in a way that fits our preconceptions is a process known as


A) sensory marketing.
B) selective attention.
C) selective distortion.
D) selective retention.

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