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    Marketing Study Set 9
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    Exam 4: Consumer Behavior
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    The Person in the Buying Center Who Actually Negotiates the Terms
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The Person in the Buying Center Who Actually Negotiates the Terms

Question 39

Question 39

Multiple Choice

The person in the buying center who actually negotiates the terms of the purchase is the


A) initiator.
B) user.
C) decider.
D) gatekeeper.
E) purchaser.

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