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    Marketing Study Set 9
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    Exam 4: Consumer Behavior
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    The Mental Conflict That People Undergo When They Acquire New
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The Mental Conflict That People Undergo When They Acquire New

Question 139

Question 139

Essay

The mental conflict that people undergo when they acquire new information that contradicts their beliefs or assumptions is formally referred to as _____ _____.

Correct Answer:

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cognitive dissonance...

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