Multiple Choice
Fabmark Consultancy was asked by a client to evaluate the attractiveness of a potential project to develop a new product line.The data provided by the client included cash flow estimates (in dollars) ,ranking of marketability by the sales force,and ranking of different product attributes from a potential customer focus group.Which of the following methods would allow Fabmark Consultancy to combine this information and analyze it?
A) Q-sort
B) Data envelopment analysis
C) Attribute ranking
D) Breakeven analysis
Correct Answer:
Verified
Correct Answer:
Verified
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