Multiple Choice
Which of the following statements is true of conjoint analysis?
A) It is a simple method for ranking objects or ideas on a number of different dimensions.
B) It is used by managers to compare their desired balance of projects with their actual balance of projects.
C) It requires the creation of a hypothetical efficiency frontier.
D) It is most commonly used to assess the relative importance to customers of different product attributes.
Correct Answer:
Verified
Correct Answer:
Verified
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