When Firms Expand into Global Markets, They Are Faced with the Choice

Multiple Choice

When firms expand into global markets, they are faced with the choice of reducing costs and/or adapting to the local market. When high pressures exist to adapt locally, companies should choose a(n) __________ or __________ in order to compete in the global marketplace.

A) global strategy; transnational strategy
B) global strategy: multidomestic strategy
C) international strategy; global strategy
D) transnational strategy; multidomestic strategy