A Risk for a Firm That Tries to Attain Both

Multiple Choice

A risk for a firm that tries to attain both cost and differentiation advantages is that it can be stuck in the middle.An example of this is supermarkets because their ________ structure is ________ than discount retailers,and customers do not value their products and services as being high-end such as those offered by Whole Foods.

A) cost; higher
B) price; higher
C) price; lower
D) cost; lower