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    Exam 3: Assessing the Internal Environment of the Firm
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    Encyclopedia Britannica Lost Competitive Positioning Due to a Misunderstanding of the Change
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Encyclopedia Britannica Lost Competitive Positioning Due to a Misunderstanding of the Change

Question 14

Question 14

True/False

Encyclopedia Britannica lost competitive positioning due to a misunderstanding of the change in competitors, when the CD-based encyclopedia became popular for home computers.

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