All of the Following Are Potential Pitfalls of an Integrated

Multiple Choice

All of the following are potential pitfalls of an integrated overall low cost and differentiation strategy except:

A) firms that fail to attain both strategies may end up with neither and become "stuck-in-the-middle."
B) targeting too large a market that causes unit costs to increase.
C) underestimating the challenges and expenses associated with coordinating value-creating activities in the extended value chain.
D) miscalculating sources of revenue and profit pools in the firm's industry.