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    Exam 16: Customer Retention and Maximization
  5. Question
    "_____" Uses the Themes Introduced in the "Building" Phase to Fortify
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"_____" Uses the Themes Introduced in the "Building" Phase to Fortify

Question 47

Question 47

Multiple Choice

"_____" uses the themes introduced in the "building" phase to fortify and maximize the value of a strong buyer-seller relationship.


A) Testing
B) Classifying
C) Strengthening
D) Positioning
E) Evaluating

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