Identify the INCORRECT Statement About Quality and Service

Multiple Choice

Identify the INCORRECT statement about quality and service.

A) Value is often described as the ratio of quality and service to price
B) Quality and service expectations are shaped by the seller
C) The impact of quality and service in building a relationship comes from delivering it consistently
D) Superior performance, quality and distinctive and reliable service are sources of competitive advantage
E) Superior quality and service help build customer loyalty