SWOT Analysis Unlike Marketing Audit

Multiple Choice

SWOT analysis unlike marketing audit:

A) Is necessarily a macroanalysis and can contribute that big-picture view to the marketing audit
B) Will only examine all of the internal processes that are part of the marketing function
C) Is a micro level analysis of internal factors affecting the marketing process
D) Examines only those processes which can be internally varied to improve performance
E) Provides a smaller picture of the firms strengths and weaknesses