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    Exam 14: Pricing and Negotiating for Value
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    Under a Pull Strategy,advertising Is Focused on End Users in Hopes
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Under a Pull Strategy,advertising Is Focused on End Users in Hopes

Question 16

Question 16

True/False

Under a pull strategy,advertising is focused on end users in hopes that their requests to outlets would cause them to,in turn,order the product from the chain member "above" them in the channel.

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