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    Exam 14: Pricing and Negotiating for Value
  5. Question
    If Products Can Be Differentiated Via the Media,a Firm Should
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If Products Can Be Differentiated Via the Media,a Firm Should

Question 10

Question 10

Multiple Choice

If products can be differentiated via the media,a firm should follow a _____ strategy and allow reseller margins to erode.


A) Pull
B) Advertising
C) Channel
D) Distributor
E) Push

Correct Answer:

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