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Adding a Toll-Free Call Number to a Direct Mail Copy,typically,finds

Question 73

Multiple Choice

Adding a toll-free call number to a direct mail copy,typically,finds value as:


A) Potential customers find it easy to initiate contact and put the seller in an adaptive mode
B) It is able to generate a better lead gathering program
C) It is able to satisfy transaction and presale channel preferences of existing customers
D) It eliminates the need of a firm to provide customer service
E) Firms are able to manage logistical operations better

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