Multiple Choice
Adding a toll-free call number to a direct mail copy,typically,finds value as:
A) Potential customers find it easy to initiate contact and put the seller in an adaptive mode
B) It is able to generate a better lead gathering program
C) It is able to satisfy transaction and presale channel preferences of existing customers
D) It eliminates the need of a firm to provide customer service
E) Firms are able to manage logistical operations better
Correct Answer:

Verified
Correct Answer:
Verified
Q68: The major strength of a good in-house
Q69: Direct marketers typically obtain lists from:<br>A) Brokers<br>B)
Q70: This tends to be the most effective
Q71: A concept which is designed to combine
Q72: High-cost-per-sales-call situations require which of the following
Q74: "Continuous" telemarketing programs are:<br>A) Part of a
Q75: Which of the following is NOT true
Q76: Unlike a telemarketer,the prospector telemarketer:<br>A) Always works
Q77: Which of these lists are assembled by
Q78: This objective of firms on the Web