Multiple Choice
The mail and the telephone:
A) Were invented to allow one person to communicate with a specific other person
B) Can be engaged to achieve particular communication objectives across a very narrow spectrum
C) Are used only as a secondary media by direct marketing
D) Are used only for establishing outbound contact
E) Are not useful for prospecting, lead development and qualification
Correct Answer:

Verified
Correct Answer:
Verified
Q7: Which of the following is NOT true
Q8: _ can be realized when the promotion
Q9: Firms may favor in-house telemarketing in order
Q10: Electronic order-checking has eliminated:<br>A) Production errors<br>B) All
Q11: Which of the following is INCORRECT with
Q13: Direct mail probably leads all other media
Q14: Which of the following is NOT a
Q15: Personal selling is the most important part
Q16: Identify the lead strategy that attempts to
Q17: These are professionals serving both list owner