Which of the Following Statements About Integrated Marketing Communications Is

Multiple Choice

Which of the following statements about integrated marketing communications is false?

A) The communication strategy is fragmented, rather than integrated
B) Coordination is a powerful element of an integrated communications strategy
C) Many companies find integration difficult due to turf battles and a reluctance to invest in the needed databases
D) Consumer marketers are more likely to capitalize on the power of integrated marketing communications than business marketers
E) A firm's internal departments responsible for different elements, maybe reluctant to give up control over its respective area