Multiple Choice
What is the advantage of personal selling?
A) Requires no investment in management structures
B) Maintaining a sales force is relatively inexpensive
C) Training and other costs are negligible
D) Cost-per-contact is very low
E) Communication can be adapted to fit the needs and personality of the buyer
Correct Answer:

Verified
Correct Answer:
Verified
Q32: PR is a specialized communications tool that
Q33: Marketers may seek to "bypass" the hierarchy-of-effects
Q34: _ is created when potential buyers become
Q35: The majority of marketing dollars are spent
Q36: IMC is strategic,two-way communication targeted to specific
Q38: Interpersonal communication in which one person attempts
Q39: The best method for budgeting in order
Q40: The goal-setting process for communications planning includes
Q41: Identify the incorrect statement about marketing research.<br>A)
Q42: Integrated marketing communication aims to meet the