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A Manufacturer That Invests in a Market-Tracking System That Can

Question 66

Multiple Choice

A manufacturer that invests in a market-tracking system that can provide product category forecasts for different regional wholesalers will possess _____ power over the buying and inventory activities of its wholesalers.


A) Coercive
B) Expert
C) Referent
D) Reward
E) Information

Correct Answer:

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