Multiple Choice
All of the following statements about new products are true EXCEPT:
A) More than one-third of all new products fail
B) Old products are being withdrawn from the market at an increasingly rapid rate
C) The key to successful products is solid planning
D) The risk associated with new product development has been drastically reduced
E) New products may mean the difference between profit and loss for a firm
Correct Answer:
Verified
Correct Answer:
Verified
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