What Is the Purpose of the Product Development Step in the Product

Multiple Choice

What is the purpose of the product development step in the product development process?

A) To introduce the product into the market
B) To test the product at the customer's location, to see if the product will work under real-world conditions
C) To develop and test a prototype of the product in the lab, based on the specifications developed in the previous step
D) To evaluate the product and adapt elements of the marketing program to fit changing market conditions
E) To develop detailed specifications of the product