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    Exam 7: Weaving Marketing Into the Fabric of the Firm
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    Any Skill or Technology That a Company Sticks with Due
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Any Skill or Technology That a Company Sticks with Due

Question 62

Question 62

Multiple Choice

Any skill or technology that a company sticks with due to comfort with the familiar,in spite of evidence that better alternatives may exist is a(n) :


A) Competency trap
B) Spanning process
C) Known requisite
D) Supragoal
E) Liquidity trap

Correct Answer:

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