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Olympia Moved from Being Just a Camera-Making Company into Producing

Question 68

Multiple Choice

Olympia moved from being just a camera-making company into producing an exclusive new range of office equipment in order to broaden its account base as well as deepen its relationship with each client.This illustrates:


A) Diversification
B) Product development
C) Market development
D) Market penetration
E) Market saturation

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