Multiple Choice
Which of the following statements about surveys is FALSE?
A) Affirmation of the relationship serves to motivate customers to reveal unmet needs and points of supplier weakness
B) Typically the survey aims to strengthen the relationship
C) In all cases the researcher must remain unanimous to the respondents
D) Respondents should be given hope to realize greater satisfaction from within the current relationship, instead of seeking other sources
E) Even if the researcher's objective is to identify customers for disengagement, it is prudent to sever the exchange amicably, with minimal turmoil or stress
Correct Answer:
Verified
Correct Answer:
Verified
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