Customer Lifetime Value

Multiple Choice

Customer lifetime value:

A) Involves hard thinking and analysis of how the product fits into the value-added process
B) Is an estimate to improve market share potential and track performance
C) Is an estimate of the net present value of the stream of benefits from a customer, less the burdens of servicing the account
D) Is an estimate of satisfaction or buying intentions
E) Involves sorting prospective customers on the basis of how they buy