Which of the Following Statements About Business and Consumer Markets

Multiple Choice

Which of the following statements about business and consumer markets is TRUE?

A) Consumer segments of a million or two home studies of brand perception can pay for themselves with sales gains of less than a share point
B) Business markets often comprise many customer firms
C) Consumer markets evaluate complex products with more dimensions of performance than business markets
D) Consumers are largely vocal about their needs
E) Consumer segments have access to a wealth of secondary data