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In Terms of the Buying Center,horizontal Dimensions Imply

Question 61

Multiple Choice

In terms of the buying center,horizontal dimensions imply:


A) How many departments are involved
B) How many layers of management are involved
C) The degree to which purchasing tasks and roles are defined
D) The latitude that a buying center member has in choosing how to go about making the purchase
E) The probability of an outcome and the importance or cost associated with the outcome

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