Multiple Choice
Buyers collect information to reduce risk.In terms of the sources of information,which of the following statements is TRUE?
A) Commercial sources are relied on more heavily than are noncommercial sources
B) Personal sources are more widely used early in the process
C) Compared to personal sources, impersonal sources grow in importance over the course of the decision
D) Buyers constantly review noncommercial and commercial sources, even when no purchase is imminent
E) Commercial sources are those sources outside the control of the marketer
Correct Answer:
Verified
Correct Answer:
Verified
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