Which of the Following Statements About a New Task Buy

Multiple Choice

Which of the following statements about a new task buy is TRUE?

A) Promotion includes customer site demonstrations and hospitality events at trade shows
B) Selling involves protecting relationships with current customers with plant tours, special trade-in pricing and other offers
C) All steps of the buying process are taken with emphasis on product definition and development of product specifications
D) Selling includes anticipating or responding quickly to changes in customer needs
E) Comparison advertising is used to show differences between the firm's product and similar products