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Which of the Following Statements About Modified Rebuy Is TRUE

Question 49

Multiple Choice

Which of the following statements about modified rebuy is TRUE?


A) Advertising is detailed and educational
B) All steps of the buying process are taken
C) There is more emphasis on product definition and development of product specifications
D) Selling includes anticipating or responding quickly to changes in customer needs
E) Promotion involves offering free trials or demonstrations at the customer's site

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