Multiple Choice
All the following are ways in which business marketing differs from consumer marketing EXCEPT:
A) Its distribution channels are shorter and more direct
B) It emphasizes personal selling and negotiation
C) The Web is not integrated
D) It employs "unique" promotional strategies
E) It requires knowledge of the customer's customer
Correct Answer:

Verified
Correct Answer:
Verified
Q39: Compare and contrast derived demand in business
Q40: Personal selling dominates the promotional mix employed
Q41: Compared to the typical household buying,the organizational
Q42: Being market driven implies that customer satisfaction
Q43: The likelihood of negotiation decreases when large
Q45: An original equipment manufacturer purchases products or
Q46: In business marketing,large customer size and use
Q47: Compared to individual consumers,business customers:<br>A) Have less
Q48: Facilitating supplies:<br>A) Are also called OEM products<br>B)
Q49: Write a short note on how business