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BASF Salespeople Work Directly with Fire Departments to Sell the Latest

Question 25

Multiple Choice

BASF salespeople work directly with fire departments to sell the latest fire-fighting chemicals and ensure that they are used properly.This example shows that business marketing is characterized by _____ compared to consumer marketing.


A) Longer distribution channels
B) Greater emphasis on personal selling
C) Varying buyer-seller relationships
D) Greater web integration
E) Consumption

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