Which of the Following Statements About Buyer-Seller Relationships in Business

Multiple Choice

Which of the following statements about buyer-seller relationships in business marketing is TRUE?

A) Strong personal and business relationships between buyer and seller are extremely rare
B) Close personal relationships exist between buyer and seller in all industries
C) Personal selling is never an important element of the marketing mix
D) Companies rarely enter into long-term contracts as the opportunity cost of mistakes is high
E) Many companies focus on building relationships that enable buyers and sellers to plan jointly