The Senior Managers of Optimum Inc

Multiple Choice

The senior managers of Optimum Inc., a multinational information technology firm, were concerned that people were not buying their computers. They were shocked to hear of a salesperson recommending to customers to buy something other than an Optimum PC because they were of poor value. This small incident motivated the organization to conduct an extensive survey to understand real customer experience in order improve their products accordingly. This was an example of _____.

A) A normative process
B) Evidence-based decision making
C) Satisficing
D) A nonrational process
E) Escalation of commitment