Alkyl, Ltd

Multiple Choice

Alkyl, Ltd., designs shoes using computer-aided design, and they electronically store all new product information, including manufacturing instructions. When the designers have finished their work, they electronically transmit all the blueprints for the new products to a network of Southeast Asian suppliers and manufacturers with which Alkyl, Ltd., has formed strategic alliances. Instructions for the design of a new sole are sent to a supplier in India with instructions for the leather uppers to a supplier in Bhutan. The strategic alliance Alkyl, Ltd., follows is an example of a ________ structure.

A) network
B) decentralized
C) vertically integrated
D) diversified product