In Which of the Following Situations Does a Differentiation Strategy

Multiple Choice

In which of the following situations does a differentiation strategy make the most sense?

A) The industry is fragmented into different customer groups, each of which has different needs.
B) Customer needs are primarily satisfied by the price of the product.
C) There is a lot of technological change.
D) There are low barriers to entry and exit.
E) The industry is in the maturity stage of the life cycle.