The Concept of the Development Funnel Suggests That

Multiple Choice

The concept of the development funnel suggests that

A) senior managers should decide whether to accept or reject a project at the end of the idea generation phase.
B) senior managers should decide whether to accept or reject a project at the end of the project refinement phase.
C) cross-functional teams should decide whether to accept or reject a project at the end of the idea generation phase.
D) cross-functional teams should decide whether to accept or reject a project at the end of the project refinement phase.
E) project proposals should be implemented by the marketing function.