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A Matrix Structure Would Be the Most Appropriate for Which

Question 16

Multiple Choice

A matrix structure would be the most appropriate for which of the following firms?


A) A large multinational company with a distinctive competence in marketing
B) A company operating in the maturity stage of the industry life cycle
C) A medium-sized technological firm with an objective of fast product development time
D) A company with a high level of vertical differentiation
E) A company pursuing a cost-leadership strategy

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