Multiple Choice
Pomeroy,Inc.is a major player in the U.S.consumer electronics markets.It sells radios,televisions,CD players,and a number of similar products.Its CEO believes that Pomeroy can go into international markets with the same product line that it offers in the U.S.Which of the following factors constrains Pomeroy,Inc.'s ability to sell a standardized product to a global market using a standardized marketing strategy?
A) modern transportation
B) modern communications technologies
C) rise of the global media phenomenon
D) development of a global culture
E) differences in product and technical standards
Correct Answer:
Verified
Correct Answer:
Verified
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