In Persuading the CEO of Gundogan Food Products to Carefully

Multiple Choice

In persuading the CEO of Gundogan Food Products to carefully develop the company's international strategy,Daisy Armitage,its newly hired International Sales Manager,is a strong advocate of market segmentation.She has made various statements about market segmentation to the CEO.Which of the following is true of market segmentation?

A) An important market segment in a foreign country always has a parallel in a firm's home country.
B) Markets can be segmented only on the basis of geography and demography.
C) The structure of market segments is quite similar across various countries.
D) Since market segments are similar across various countries,firms can pursue a global marketing strategy without varying the marketing mix.
E) For a segment to transcend national borders,consumers in that segment must have some compelling similarities along important dimensions.